余承东回应Pura X定价

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Huawei Announces Pricing Strategy for Pura X Smartphone: Huawei is Catching Up in the Chip Industry

Huawei Consumer Business CEO and Smart Automotive Solutions BU CEO, Ren Changuo, responded to the question of how Huawei priced the Pura X smartphone. According to him, the pricing strategy aligns with industry trends.

Prior to its launch on online channels, Pura X had already been available for purchase. An analyst pointed out that Huawei's progress in the mobile chip sector reflects this trend, which has something to do with the smartphone's high value-for-money features.

The Pura X: A Mid-Range 5G Smartphone at an Affordable Price

According to reports, Huawei launched a new 5G smartphone - Pura X – in June this year. This product targets "entry-level" 5G smartphones and comes equipped with a Kirin 820 processor and 4GB RAM + 64GB ROM storage configuration. The device was priced at just 349 euros (approximately RMB 2,678), making it relatively affordable compared to similar models from other manufacturers, which typically cost around 600 euros (approximately RMB 4,668).

Pura X also supports dual-mode 5G networks, offering broader network coverage, and boasts a large-capacity battery for better long-term usage. Its design is sleek and stylish, featuring a metal frame, and an AMOLED screen with clear display quality.

Huawei’s Layout in the Mobile Chip Sector

Huawei has been actively expanding its presence in the field of mobile chips. Since 2019, Huawei introduced its first flagship chip series—Kirin 990—which not only offers powerful performance but also excels in energy efficiency. It received widespread acclaim from consumers due to its excellent balance between performance and power consumption. Subsequently, Huawei has rolled out multiple high-end chips such as the Kirin 985 and Kirin 990, all of which utilize their own AI processors, providing strong graphics processing capabilities and efficient power management.

In addition to smartphones, Huawei has been expanding its reach into various markets across TVs and laptops. Huaweii TV currently holds a leading position in domestic markets, while its laptop computers have gained significant popularity due to outstanding performance and portability.

Huawei’s Commitment to 5G Technology

5G technology is considered one of the key directions for future communication technologies. As one of the largest suppliers of telecommunications equipment globally, Huawei is dedicated to advancing 5G technology development. By the end of 2020, Huawei had constructed over 13,000 5G base stations worldwide, covering more than 10 countries and regions. Additionally, Huawei continues to promote the application of 5G technology, including 5G AR/VR and industrial internet applications, offering innovative services to enterprises and users.

Consumer Acceptance of Huawei Phones

As Huawei has achieved notable success in various sectors such as mobile chips, televisions, and laptops, consumer recognition of the brand has increased. This, combined with rising prices of high-end devices, led to the adoption of Pura X among many consumers. These developments indicate that Huawei is closing the gap in the mobile chip market against competitors, thereby enhancing overall competitiveness within the industry.

Future Prospects in the Mobile Chip Market

Huawei faces exciting opportunities in the mobile chip sector. The release of Pura X marks a new chapter in these prospects, serving as a testament to the company’s continuous advancement. For consumers, Pura X represents good news as it meets demand for mid-range 5G smartphones while delivering superior options provided by Huawei. In the future, we look forward to seeing more Huawei smartphone chip products emerge, offering consumers even greater choices.

Summary

This article provides a detailed explanation of Huawei Consumer Business CEO and Smart Automotive Solutions BU CEO, Ren Changuo, responding to questions about the pricing strategy of the Pura X smartphone. He stated that the pricing strategy is aligned with industry trends. Huawei’s progress in the mobile chip sector can be seen through the low price range and high-value-for-money features of Pura X.

Pura X, along with its affordability and competitive price points, garnered attention from consumers. This move demonstrates Huawei’s growing popularity in the market, marking another milestone for the company. Looking ahead, we anticipate continued growth and advancements in Huawei’s mobile chip sector, promising more successful outcomes for the brand.